AI video and VFX
Generative AI video produces audiovisual pieces — reels, campaign films, visual effects — from generative models instead of a shoot. It replaces the most expensive part of production: location, crew and shooting days.
Who it is for
Brands that need volume of video for social and cannot shoot every month; teams that want to test an audiovisual idea before investing in production; and projects with visual effects that a traditional pipeline would price out of reach.
What you get
- 01
Campaign film
The main launch piece, sharing the visual direction of the print campaign.
- 02
Social cuts
Vertical and square versions conceived for feed and stories, not cropped at the last minute.
- 03
VFX
Effects over your own or generated footage: fire, transformations and atmospheres that cannot be shot.
- 04
Post and delivery
Edit, colour and sound, in the codec and resolution each channel asks for.
How we work
- 01
Idea and visual script: what has to happen on screen and why.
- 02
Shot direction: framing, camera movement and light, decided before generating.
- 03
Generation and iteration: we try, discard and go again until the shot works.
- 04
Post: edit, colour, sound and delivery.
Frequently asked questions
- What duration is achievable?
- The models generate short shots; long pieces are built by editing shots together, exactly as in film. Duration is not the limit: continuity between shots is, and that is where the direction work sits.
- Can I use my real product in the video?
- Yes. Filmed footage of the product can be combined with generated settings and characters.
- Does AI-generated video have to be disclosed?
- In the European Union, transparency obligations for synthetic content that realistically depicts people have applied since August 2026. We deliver the pieces with the corresponding metadata so the brand complies without extra work.
- Does it work for paid advertising?
- Yes, and that is where it pays off most: it allows many variants of one idea to be produced for creative testing without shooting again.
Related projects
Concept work of our own: we reinterpret known brands to show what the process can do. They are not commissioned campaigns and imply no affiliation.
Have an audiovisual idea?
Tell us what you want to happen on screen. We will tell you whether it is possible today and how we would do it.
info@guntherlab.com↗