AI product photography
AI product photography places a real product in generated settings, lighting and contexts, without renting a studio or shipping the product. It serves both an ecommerce catalogue and the lifestyle pieces that surround a campaign.
Who it is for
Ecommerce that needs the same product in twenty different contexts; brands launching a season that will not make it through production in time; and businesses shooting on white backgrounds while competing against far more ambitious catalogues.
What you get
- 01
Product in context
The same product across different settings, seasons and times of day, with coherent light throughout the series.
- 02
Ecommerce set
Variants in the format and ratio each platform asks for, ready to upload.
- 03
Detail and macro
Textures, materials and details that traditional photography needs dedicated gear for.
- 04
Product fidelity
The product stays recognisable: we do not invent features it does not have.
How we work
- 01
You send the product: sharp reference photos, or the product shot by you.
- 02
We define the world: setting, light, season and audience.
- 03
We generate and curate the variants that work; we discard those that distort the product.
- 04
We deliver per channel, with final human retouching.
Frequently asked questions
- Does the product look like the real one?
- That is the job. We start from real references and discard any variant that alters shape, colour or detail: a catalogue that lies generates returns.
- Does it work for Amazon, Shopify or marketplaces?
- Yes, with one caveat: several platforms require the main image to show the product without a setting. We deliver that clean shot and the contextual ones separately.
- How does the cost compare with a traditional shoot?
- The saving is not in the photo but in everything around it: studio, photographer, styling and product logistics. We quote per project, based on the number of pieces and settings.
- Do I need to ship the physical product?
- No. Sharp reference photographs are enough, though the more angles you send, the more faithful the result.
Related projects
Concept work of our own: we reinterpret known brands to show what the process can do. They are not commissioned campaigns and imply no affiliation.
Have a catalogue to refresh?
Send us one product and we will show you what can be done with it before talking numbers.
info@guntherlab.com↗